StyleShoots Horizontal

A Bird's Eye Perspective


Our state-of-the-art StyleShoots Horizontal machines allow you to quickly create all of the flat-lay images you need.

Still photographing the floor? Save your kneecaps and save time. Reach the pinnacle of usability for flat-lay product photography with StyleShoots Horizontal. It’s perfect for social media channels, lookbooks, websites, marketing material, visual merchandising and more.

In a world first, StyleShoots’ software automatically detects and removes the background so almost no post-production work is necessary, leaving you more time to do the creative stuff your business thrives on. iPad-operated with an easy user interface: live view allows you to style your product, brightness and zoom controls to manage detail and contrast at a push of a button and then it’s just one click to capture your photo.


Watch How StyleShoots Horizontal works

StyleShoots Horizontal creates instant flat lay product shots for eCommerce with automatic background removal.


All-in-one design

  • Premium industrial build quality

  • Includes Canon camera, Rotolight lights and software

  • Made for busy studios – no wires

  • Integrates with any infrastructure


Web-ready photography

  • Lower in-house photography costs

  • Get quality product shots in one-touch

  • Simple and quick batch file export

  • Instant background removal


Simpler workflow

  • Give more creative freedom to stylists

  • Extremely simple operation

  • Preview shots in real time via iPad

  • Style and shoot any type of apparel


Our all-in-one elegant design with embedded hardware and software includes:

  • 4 award-winning Rotolight full-spectrum LED lights, which highlight the finer details in your coats, shirts, dresses. Want to change your focus? Manipulate the lights by simply swiping a finger over the Apple iPad’s Live Viewstyleshoots-live

  • Acid-etched glass panelling with LED backlighting for your flat-lays

  • An embedded Canon EOS 5D Mark IV with a motorized zoom lens

  • Canon 24-105mm STM Zoom Lens

  • Proprietary multi-shot background removal technology – a world first. No more clear cutting!

  • JPG, PNG, TIFF and RAW batch file export

  • Embedded Apple Mac Mini running Auto Alpha™ processing algorithm

  • Apple iPad with iOS StyleShoots app

  • Dimmable LED backlight panel with custom glass black/white diffuser

  • Premium quality canvas canopy

  • Barcode scanner capability via iPad

Our machines support almost every image file format and integrate painlessly with any existing infrastructure so you don’t need to worry about overhauling your IT systems or workflow.



Want to see StyleShoots Horizontal in action without having to travel? We’d love demonstrate.

The biggest benefit we’ve found is not requiring a photographer. From a cost point of view, it’s great, but it also means we are much more flexible when booking shoots: previously we had to ensure we had a full days’ worth of product to lock in a shoot, and sick days/schedule changes were difficult. Turnaround is much faster, too, with countered images being provided straight out of camera for our internal clients. It’s also easier to get consistency as the cameras are in a fixed location. It’s incredibly easy to use, even with no knowledge of the machine or photography. If you have an ongoing supply of product to be shot, I’d suggest going into a showroom and having a play – for us, it was a no brainer.
— Brendan Sweeney, GM Group Ecommerce at Cotton On