How to photograph kidswear flat lay

Styling kid’s clothes and childrenswear flat lay or on tabletop is a great way to quickly and show them off online in a number of creative ways without relying on finding the right size mannequin – or even live model. In this fashion product photography styling tutorial, we will show how to photograph children’s clothes for your online store.

Shooting kidswear on tabletop and flat lay is preferable to using a mannequin. Mannequins in kids’ sizes are quite hard to come by and, although we do offer a small number of child-sized invisible/ghost mannequins, the proportions don’t always match the size of your garment sample – especially when you have a variety of ages and sizes to shoot!

Another benefit of using flat lay photography for children’s clothes is the ability to use it for showing off multiple products in one shot and telling a story. – think in the vein of Instagram and Pinterest-style collages. The garments can be styled in all sorts of creative ways and superimposed onto any background of your choosing to create a more inspirational look for your brand.

To learn how to photograph and style children’s clothes and kidswear for your online fashion store, read on. But first, let’s run through the essential tools you’ll need to get prepared:

 


The equipment you need to photograph your kidswear flat lay

  • Camera – Any camera will suffice but a Canon EOS 5D Mk III is recommended as the industry-standard for professional product photography
  • Studio lighting – A source of continuous cool LED lamps are recommended for lighting to ensure exposure, shadows and contrast are kept consistent
  • Your garments – Effective kids’ flat lay photography is best done with an outfit or selection of matched garments
  • A tabletop – A white tabletop surface is recommended, although you can always superimpose a background in post-production or get creative with your choice of surface
  • Tissue paper – Tissue or crepe paper is essential in giving depth when styling garments flat lay
Daniela Diewock