Garcia Jeans pioneers content production with StyleShoots Live

StyleShoots Live is an all-in-one “smart studio” designed to provide both stills and video of brands shooting their latest apparel on models. With advanced robotics and AI technology, the machine handles all of the technical duties that would usually be performed by a camera crew – such as setting up shots and lighting. It allows for instant review of stills and video with incredible production speed.

“In all my years in the fashion industry, I have never seen any technology quite like this. This machine completely changes how we’re going to produce in-house content for web and social media.” — Marco du Pre CEO Garcia Jeans

 
 
Daniela Diewock