Our Story

The first ecommerce transaction took place in 1994 and since then the expectations have shifted exponentially. Today ecommerce interactions for most customers are part of an omni-channel experience. To research, browse, shop, and purchase seamlessly between different devices and on different platforms is now a vital requirement for any brand. 

The in-store shopping experience has seen its own transformation, remains irreplaceable and is now complimentary to online. Customers expect more personalisation, differentiation and storytelling to enhance their engagement. More content is needing to be created, in less time and with cost effective processes.

Our Technology

Our Profoto StyleShoots™ machines are built for ecommerce studios. Compact automated photography machines including built-in lights, software, iPads and cameras that deliver an all-in-one content production process.