The first ecommerce transaction took place in 1994 and in that time, the expectations of customers has shifted exponentially while the process of creating and publishing content hasn’t. Until now. Today ecommerce interactions for most customers are part of an omni-channel experience. To research, browse, shop, and purchase seamlessly between different devices and on different platforms is now an expectation.
Visual assets include user generated content, campaign imagery, product imagery and of course video, with each one playing a unique, but crucially important role, in the customers experience along the path to purchase and engagement with a brand story.
The in-store shopping experience has seen its own transformation but still remains irreplaceable but complimentary to online. Customers, however expect more personalisation, differentiation and storytelling to enhance their engagement.
Brands are required to produce more visual assets to populate their digital channels, in less time and with budgets that are now spread more thinly. Buyers, Planners and Merchandisers aspire to keep the in-store experience fresh and engaging by creating more stories, more frequently.
So what is our piece in all of this change?
Our StyleShoots machines are built for ecommerce studios. Compact automated photography machines including built-in lights, computer, software, iPad and camera delivering all-in-one machines to support you through your entire content production process.
Our visual merchandising software MockShop, enables retailers to manage and sort your entire collection visually and plan and execute 3D stores in real time to create Visual Merchandising guidelines. ShopShape delivers Visual Merchandising guidelines to individual stores for more efficient execution and simple compliance feedback.
“In the 21st century, in much the same way as electric technology is disrupting transport, we are changing the way ecommerce retail is enabled for the better. It’s clear to see that what customers are after more than anything is a holistic experience. Something that brings together the physical aspects of store visits with digital aspects from online shopping. The future of retail commerce is now.”
– Andy Mackie, Founder of LookDepot