The Horizontal Machine
Flat lay photography at the tap of a button

StyleShoots Horizontal -

Flat Lay content at the touch of a button

Meet StyleShoots Horizontal - Your flat lay photography solution.

For those products best shown from above, the Horizontal Machine is your flat lay photography solution. A large table capable of flat lay photography for products measuring up to 1110 x 1650mm and surrounded by colour balanced and software-controlled LED lights. The imaging is taken care of with the built-in professional series Canon camera and Canon ‘L’ series lens. The backlit glass bed works in conjunction with the software to automatically create perfectly clear cut photos.

Like all our other machines, the dedicated iPad and software allow for a painless operating experience so the stylist can focus on the product. Overlays can be saved, allowing consistency every time within your product or fashion flat lay. With the ability to save custom presets and export files to any number of file formats and sizes, the process from capture to upload is seamless. The software will even apply custom digital shadows to ground your products with complete control over blur, opacity, and offset if desired.

Your studio space will be optimised with the StyleShots Horizontal Machine. The tabletop has the ability to shift backdrops at the touch of a button so you can flick from an Instagram campaign to lay flat product photography for your ecommerce retail store without shifting to another set. 

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"Using the StyleShoots technology enables us to shoot the equivalent of what we would have done on three traditional sets in the same amount of time. We're always trying to create the most efficient processes, because honestly efficiency is what saves money."
- Kent Flemming, Director of Media Services at PureRED
StyleShoots Horizontal Flat Lay Machine render front angle
StyleShoots Horizontal Machine Top view
StyleShoots Horizontal Machine render top view showing LED lights and features

Create better flat lay photography content.

The StyleShoots Horizontal Machine Canon camera from top view
StyleShoots Horizontal Flat Lay Machine for photography at Studio Asset Factory
Close up photograph of the live view on the iPad attached to our automated photography machines

Speed up your studio photography

No more flat lay photographs styled on the floor; this is horizontal photography made easy. StyleShoots Horizontal Machine has been designed to create all of the flat lay clothing photography you need, with little to no post-production required. The automatic background removal and ergonomic height of the machine allow your team and stylists to comfortably increase output and elevate quality, a less taxing process that ensures efficient image production throughout the day. Take care of your staff while taking care of your customers.

Key benefits:

  • Canon EOS with a motorised zoom lens that moves across your flat lay product according to presets
  • Proprietary multi-shot background removal technology, no visible cutouts 
  • iPad operated controls and live view make horizontal photography more streamlined
  • Rotolight full-spectrum LED lights controllable on the iPad
  • Barcode scanner capability via iPad automatically catalogues your products
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How can Horizontal help you?

2.5X

More space efficient

StyleShoots flat lay photography machines come with built-in lights, computer, software, iPad, camera, and more—compact turnkey solutions that save space in your studio. The built-in Canon EOS shifts automatically according to your preset instructions, accelerating flow by reducing the need to reset angles.

4X

More photos produced

Increase the daily output of imagery up to 4X times compared to a traditional studio setup. Keep feeding all your sales channels with fresh content, shift items between folders, and create catalogues across social media platforms in more streamlined ways.

1/10

Lower cost per image

StyleShoots machines can cut your costs by 5X per image short term and up to 9X over 3 years. For automated video production, it’s up to 20X less expensive. Scan in your item barcode and instantly create highly organised tracking. This gives you more control over time, space, and your shoot budget.