Our Story

The demand for ecommerce content has changed. Brands need high volume, high quality, and perfectly consistent product content, stills and video, created faster and more cost-effectively than ever, without compromising quality control across every SKU.

Consistent, accurate content builds brand trust, maximises conversion and helps minimise returns from customers whose expectations are set by what they see online. It’s also increasingly the foundation for AI-generated content: precisely lit, accurately positioned source imagery is what makes AI output usable at scale, reducing the QA burden that comes with high-volume automation.

So what is our piece in all of this change?

Our Profoto StyleShoots™ machines are built for high-volume, in-house studio content creation. Compact automated photography and video machines, including built-in lights, ProStudio software, iPads and cameras, deliver consistent, ecommerce-ready stills and video at the touch of a button.

Vertical, Horizontal and Eclipse are purpose-built to produce this kind of accurate, repeatable source content, every product positioned and lit the same way, shot after shot. That consistency is exactly what’s needed to power high-volume AI-generated content, minimising the manual QA that inconsistent source imagery creates downstream.

Behind every machine is a team with over a decade of experience in digital commerce and retail. We provide hands-on installation, local ANZ-based support and training, backed by two Experience Centres, in Melbourne and Auckland, where retailers can see the technology in action before they buy. Through our sister company, Asset Factory, the full suite of machines is also available as a service, removing the barrier of upfront capital investment. Our team has worked alongside some of the most recognised big box retailers and agencies across Australia and New Zealand, and that experience shapes how we support every customer.