StyleShoots Game Changer for A.K.Rikks
A. K. Rikk’s is a luxury retailer that specialises in men’s and women’s clothing, shoes, accessories as well as home decor. Located in Michigan’s Grand Rapids, their customers vary from a younger audience interested in casual trends to an older crowd that wants to project a more professional, sophisticated appearance. The store is home to over 16,000 different products. This diverse selection prompted A.K. Rikk’s to take the plunge in 2015 and start investing in e-commerce. In the beginning, they did very small scale product and shoe photography, but soon enough realised that wasn’t going to be scalable in a market with an ever-growing demand for quality content.
“We saw Eclipse and for us it was a no-brainer”
Shoes, eyeglasses, bags… All these items are challenging to shoot. There’s plenty of reasons for that. Due to variation of styles, sizes and materials that bags, shoes and accessories have, it makes these products much more problematic to shoot in a correct way. Typically, for a successful footwear photoshoot, you would need some sort of a light-reflective surface, camera, studio lighting, diffuser, reflector, tripods, software for editing, etc.
Combining all of these elements into one product gave birth the Eclipse the powerful plug-and-play machine that enables you to capture, edit and export stills and videos of shoes and accessories within minutes.
For A.K. Rikk’s, implementing this all-in-one automated tool has become a “game-changer”. Using the turntable and the 4 axes of robotic camera movement lets them get the ideal crisp wrap around shot. By using the Sequence feature, they are able to capture stunning product videos of their items with a single click of a button. They later use this content for their website and social.