The Horizontal Machine
Flat lay photography at the tap of a button

StyleShoots Horizontal -

Flat Lay content at the touch of a button

Meet StyleShoots Horizontal - Your flat lay photography solution.

Horizontal is made for products measuring up to 1110x1650mm and shoots directly from above. The large table is surrounded by colour balanced and iPad controlled LED lights. This backlit glass table and the incredible built-in software work in combination with each other to clear cut your image automatically as soon as you click capture on the attached iPad. Imaging is taken care of with the built-in Canon camera, ensuring high-quality results and accurate colours.

Similarity to our other products, the attached iPad creates a user-friendly experience. Your stylist can focus on the product and the technology will handle all the complexities. Overlays can be saved, allowing consistency every time within your product or fashion flat lay. With the ability to save custom presets and export files to any number of file formats and sizes, the process from capture to upload is seamless. The software can even apply a digital shadow with customised control over the blur, opacity and offset. 

Your studio space will be optimised with the StyleShots Horizontal Machine. The tabletop has the ability to shift backdrops at the touch of a button so you can flick from an Instagram campaign to lay flat product photography for your ecommerce retail store without shifting to another set. 

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"Using the StyleShoots technology enables us to shoot the equivalent of what we would have done on three traditional sets in the same amount of time. We're always trying to create the most efficient processes, because honestly efficiency is what saves money."
- Kent Flemming, Director of Media Services at PureRED

Speed up your flat lay content creation.

More content, faster, higher-quality.

The automatic background removal and ergonomic height of the machine allow your team and stylists to comfortably increase output and elevate quality, a less taxing process that ensures efficient image production throughout the day. This is Horizontal photography made easy, with no more flat lay photography styled on the floor. 

Key benefits:

  • Canon EOS with a motorised zoom lens that moves across your flat lay product according to presets
  • Proprietary multi-shot background removal technology, no visible cutouts 
  • iPad operated controls and live view make horizontal photography more streamlined
  • Rotolight full-spectrum LED lights controllable on the iPad
  • Barcode scanner capability via iPad automatically catalogues your products
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How can Horizontal help you?


More space efficient

All the separate components like lights, computers, cameras and software that come with a traditional shoot are all within one compact machine. It saves space within your ecommerce studio and accelerates flow with access from all angles and sides.


More photos produced

When compared to a traditional set up, daily outputs can be increased by 4 times. Channels can be fed consistently with digital content, shift items between folders easily and create content for multiple platforms in more streamlined ways.


Lower cost per image

Cut your costs by 5x per image in the short terms, and up to 9x in 3 years. According to some of our StyleShoots customers, that number can then increase up to 20x for video. Control costs and save time.