Do you know what’s happening in all your stores, and how they look? Visual Merchandising is a crucial ingredient in your retail store success, helping you to stay on top of execution, provide the best customer experience, and improve your brand visibility and awareness. By moving your visual merchandising online, you can say goodbye to miscommunication with staff and wasted time shuffling through pages of merchandising guidelines. Using innovative merchandising software ensures that your staff implement your visual store guidelines and promotions correctly, and your stores always look and perform the way they’re meant to.
How does it work? Each visual guideline you create will automatically be associated with the POS of each individual store (or they can be manually sent). This means that each store or marketing team receives one set of instructions to implement, that can be tailored to that geographical location. Your guidelines and instructions can be accessed using the mobile app as well, so staff can be walking around the store and refer back to your guidelines to check they’re following instructions correctly.
You can also check compliance and easily share feedback with the staff implementing your guidelines. Once your store staff, Sales Area Managers, and VM’s have finished implementing your brand directives, they can submit pictures for approval, and you can communicate directly with any feedback. Store staff can also answer surveys and relay up to date store inventory and stock data, saving you and your staff hours each week and miscommunicated merchandising information.