Sustainable Studio Photography with YY Nation

Meet YY Nation, the kiwi brand questioning material alternatives and sustainable solutions that are kinder to our earth. Our sister company Asset Factory sat down with General Manager, Kim Faiga, to chat about overcoming the traditional barriers of e-commerce with beautiful 360 photography and video.

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We are a New Zealand-based business, surrounded by natural beauty. We know how lucky we are, and we want to pass on that treasure to future generations.

We ask ‘why’ and ‘why not?’ a lot. Through questioning we continue to discover new possibilities and evolve better solutions to the environmental challenges facing our planet. We are inspired by nature and powered by curiosity. YY or ‘Waewae’ in Te Reo Maori – the first language of Aotearoa New Zealand – means foot or footprint. We are conscious of how we bring things into the world, but more careful of what we leave behind. 

We just didn’t set out to create another pair of shoes, we set out to have a positive impact. This extends from how we source and grow our raw ingredients, how the workers and makers along our supply chain are treated, how we get our product to market, where they end up, and what plans we have at ‘end of life’. We don’t have all the answers, but we are devoted to asking questions and creating solutions that help to restore and preserve our planet for all to enjoy.

seamless customer experiences yy nation

"What we’re really excited about is creating a customer experience that’s seamless across all online platforms. From social to E-commerce, an experience that’s enriched with content. We wholeheartedly believe we’ve achieved this with the technology at Asset Factory"

- Kim Faiga, General Manager of YY nation