When you are dealing with many stores, of different sizes and grades, products will sell through at different times. This leaves your in-store team to replace the item with whatever they have available, diminishing the intended effect of your fixture merchandising. To combat this, sending ‘seasonal updates’ to relevant stores, more regularly, works better. A higher frequency of planograms and VM guidelines will ensure store compliance is maintained to a higher standard. The importance of this cannot be understated. The way your store is branded and merchandised is one of the first tangible representations of your identity and wider marketing efforts.
Utilising digital tools (like MockShop) helps you create planograms faster, and even automates their creation. This is extremely helpful to cover these issues of sell-through and product loss. The more you send updates, the better your store compliance will be.