The single and most important thing is to engage and inspire shoppers and encourage them to buy more, increasing your sales, margin and return on space.
Eric Feigenbaum, President of Embrace Design, understands the importance of visual merchandising: “When designing a store, we’re not merely designing a selling center, but rather an experience. Great visual merchandising will tell stories while transporting viewers to new places, new times, and new states of mind. Additionally, great visual merchandising will create moments, landmarks, and points of view.”
But beyond the experience, you must remember your shopper’s journey. The more you can slow down a shopper, the more they’ll discover. Essentially, you can dictate where customers spend the most time.