Thanks to improvements in communication and process, Visual Retailing tools have positively impacted O’Neill’s company culture. The program facilitates a much more fluid, collaborative conversation, helping the company become more efficient in their day-to-day operations. They now have a better connection with the in-store team, and the documents they’re sending out are more less cumbersome to put together – they know they’ll be able to answer questions and give feedback more readily, rather than putting together meticulously detailed planograms and waiting for photos from the individual stores.
“It’s not orders from headquarters kind of communication – the guideline still stays a guideline. Now there’s more connectedness and understanding between the store, field and HQ.”