With 46% of consumers wanting to watch videos before they buy (shopify), it’s no surprise that video that has become the key to unlocking engagement, reach and sales. Leading brands are utilising social first video approaches like BTS, livestreams, video consultations, Q&A’s and more. It gives your brand the opportunity to engage with your audiences in ways that are not possible through an ecommerce store. It’s fast paced, raw and constantly evolving to better your brands creative opportunities.