Increase sales and decrease returns.
High-quality, accurate and well styled ecommerce content will increase sales, reduce returns and amplify brand loyalty and confidence with your consumers. Pair this with unique creative storytelling and you create the perfect visual experience.
Our StyleShoots Live is a customisable arena. The ease and speed of creating is unparalleled by condensing a photo and video studio into one. Review in real time, produce automatically edited videos in seconds, and change the lighting with the touch of a button.
Let us show you how it’s done…
Your all-in-one content creation solution.
Here is the challenge. 85% of brands need to create more content now than they were this time last year (source).
High quality content is critical regardless of your product category. When shopping online, it is important that your customers can easily understand every aspect of the item they are trying to purchase. Correct lighting and a clean white background ensure there is no distraction. This, combined with consistent, high-quality visuals will increase sales, decrease returns and improve customer loyalty.
Why is having the right content on your ecommerce site so important?
- 90% of consumers do their shopping online
- 87% of consumers rate product content very or extremely important when deciding to buy
- 98% of shoppers have been dissuaded from completing a purchase because of incorrect content
- 50% of shoppers have returned an item because it didn’t match the online representation
- 54% of shoppers are less likely to buy again if they returned an item
Creating content is easy with our automated technology.The StyleShoots Live machine utilises its built-in software to allow the user to create customisable presets to provide consistency from shoot to shoot. The camera framings and zoom can be completely customised at the touch of a button. Tap the lock icon and your presets will be saved to ensure maximum consistency every time you shoot. The powerful Canon DSLR camera will deliver accurate colours, and with your stills and video all being shot in one place you don’t have to worry about assets not matching.
When lighting your ecommerce content, we recommend choosing one light to be the main source. This will help to avoid the unnatural look of multiple shadows and cross lighting. Keep the front and back lights on to allow the light to be spread around the set evenly. This minimises the chance of harsh and distracting shadows, keeping the overall image soft and neutral. These settings are perfect for an accurate representation of the garment, which is vital for any ecommerce store. Our team has pulled together an in-depth guide on how to achieve different lighting looks. You can read more here.
Increase engagement and brand awareness.
Live is the perfect stage to create elevated ecommerce and social content. Simply change up the background and flooring, add props and adjust the light to achieve dramatically different looks.
Why is having engaging social content so important?
- 55% of consumers learn about new brands on social media
- 68% of consumers agree that social media enables them to interact better with brands
- 43% of consumers increased their social media use to discover new products in the last year
- 78% of consumers are willing to buy from a company after having a positive experience with them on social media
- 91% of executives will increase social media marketing budgets in the next 3 years
A coloured backdrop will help to emphasise your product and the mood you are trying to sell. When lit correctly, it will pull your model away from the background and create a halo-like effect that is easy on your consumer’s eye.
Shadows and depth can be created by simply lowering all other lights and emphasising a single source. The user-friendly iPad interface makes this easy. Simply swipe the lights in the direction you desire, view the live result, and adjust as you shoot. Plinths and temporary walls can be placed to enhance these further and to create the illusion that your model is in a different location. Our team has pulled together an in-depth guide on how to achieve different creative lighting looks. You can read it here.
Another feature offered by our StyleShoots Live machine is three different ratio options; 9:16, 2:3 and 4:5. If you are able to identify which ratio best suits the photoshoot output, for example Instagram stories at 9:16, then you can shoot, export and upload without undergoing any post production and cropping exercises. To make it easy, we’ve pulled together a visual guide to help you decide which option is best for your next photoshoot.