How to photograph a scarf flat lay in 3 styles
Scarves come in all sorts of sizes and materials, so picking the right style for your intended audience is crucial. In this fashion product photography styling tutorial, we will show you 3 different methods of photographing a scarf flat lay for your online store – formal, looped over and knotted.
Consider your brand and the intended use of the product to determine your styling. Is it formal, for example a women’s silk scarf made for dressing up, or is it a big wooly number for keeping kids warm during winter?
Shooting scarves flat lay is one of the most effective and simple methods in getting the right shot online. It allows you a great deal of flexibility in how you want it to be presented, and there are tons of ways to make the scarf stand out – but remember, consistency in your styling is key.
To learn how to photograph and style a scarf for your online fashion store, read on. But first, let’s run through the essential tools you’ll need to get prepared:
The equipment you need to style and shoot a scarf flat lay
- Camera – Any camera will suffice but a Canon EOS 5D Mk III is recommended as the industry-standard for professional product photography
- Studio lighting – A source of continuous cool LED lamps are recommended for lighting to ensure exposure, shadows and contrast are kept consistent
- A tabletop – A white tabletop surface is recommended, although you can always superimpose a background in post-production or get creative with your choice of surface
- Tissue paper – Tissue or crepe paper is essential in giving the appearance of depth when styling garments flat lay
The formal style
The formal style is perfect for scarves that you want to give a neutral appeal to and show off a slimmer, more modern look.
The looped-over style
The looped-over style is a classic way to style a scarf. Using this method really highlights how it will look when worn.
The knotted style
The knotted style is a modern way to show off a scarf that tends to be used a lot in stores. It’s more formal than the looped over style – akin to a ‘smart casual’ method of presentation.
Tips and tricks
- Ensure that your chosen method of styling is relevant to your audience and the type of scarf you’re presenting
- Use tissue paper to add depth and interest
- Keep the way you style scarves across your web store consistent to make it easer for your audience to compare styles